1

Demonstrated value is more important than price. Creating a killer value proposition will help retain customers for longer.

2

Communication is key: discussions about health should be simple to understand and relevant to each individual member.

3

Personalise the member experience: making the fitness journey personal to your members makes it more impactful, engaging and rewarding.

4

Build a member community to increase customer loyalty, lifetime value and referrals.

5

Focus on health – pique engagement by empowering your members to take accountability for their own health.

6

Save time by leveraging different types of technology to maximise your profits.